About Joria
Joria exists at the intersection of integrative health education, reproductive justice, Black cultural care traditions, and embodied self-trust. We translate complex health information into accessible, grounded knowledge that people can carry into their daily lives.
Captured by SFNA StudiosTo help people listen to, understand, and care for their bodies
Our Mission
Joria exists to expand access to and demystify body awareness and health knowledge—centering Black communities, birthing people and other historically and presently marginalized communities.
Our Values
Our North Stars
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Health knowledge should be available to everyone - not gated by privilege, cost, or cultural exclusion.
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We honor the body as a site of wisdom, beauty, and power. Care begins with presence.
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Reproductive justice is health justice. We center the communities most impacted by systemic neglect.
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Complex information deserves clear communication and careful delivery.
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We are evidence-informed and transparent. Trust is earned through honesty.
Our Founders
The sisterhood behind The Work
Ariel V. George, ND(c),
Founder
Ariel is a birth doula and student midwife who views health as experienced through the mind- body, community, and everyday choices. Her interests include reproductive and perinatal health, somatic regulation, pediatrics, and the influence of culture and identity on healing. Grounded in clinical training, creative practice, and knowledge carried across generations, she believes education should affirm agency rather than overwhelm. Ariel is committed to care that helps people reconnect with their bodies, intuition, and informed choice.
Mariah Ashley-Emerson, M.S., MPH, ND(c)
Founder
Mariah is a practitioner-organizer guided by Black feminism and reproductive justice. Her clinical focus includes sexual medicine, gender-affirming care, reproductive and fertility care, and whole-person wellness. Mariah’s aim is to bring wellness back home through embodied, holistic practices that blend ancestral wisdom with evidence-supported care. Her background in herbalism, ethnobotany, and public health deepens the lens through which she approaches her work.
Captured by SFNA Studios
Representation is care
When we see ourselves reflected in health education - in the language, the imagery, the cultural references, and the care philosophy, we are more likely to trust it, use it, and share it. Joria is built to be that trusting mirror.
Why It Matters